By grouping up with WSL, IKEA needed to study extra Regarding the wants and calls for of surfers. The shopping way of life has currentd many important insights about being continuously on the go, Similar to organising, mobility wants and dealing with humidity.
“These wants are related For A lot of extra people than surfers and impressed us to create merchandise that enrich everyphysique’s lives with comparable calls for. With this assortment, we hope to unfold The enjoyment of the shopping way of life Inside The house and on A daily basis Lifetime of Many people”, says Wiebke Braasch, Designer at IKEA of Sweden.
The differ of KÅSEBERGA consists of Greater than 25 merchandise meant for The house or wright herever life takes them. Amongst these are a hand plane for physique shopping, a seashore chair, A transpordesk grill, a espresso desk and a bag uniquely designed to carry out properly for seashore clear-ups.
Collectively with the World Surf League and the respected surfers Kassia Meador and Rob Machado, the design course of has revolved round together with usefulity, extra recycled supplies and promoteing a extra round way of life. In consequence, An monumental An factor of the merchandise Inside the KÅSEBERGA set are Made from recycled polyester, wright hereas others are Made from renewables, Similar to bamboo and cork.
“It has been an honour and a pleasure to group up with Rob Machado, the WSL and IKEA to create KÅSEBERGA. A set of ocean-impressed house items and on-the-go surf importants in In all probability the most useful extreme vibe low influence method. For the ever-rising worldwide group of earth-acutely conscious surfers and seashore lovers”, says Kassia Meador, surfer and enterprise proprietor.
“Watching the IKEA KÅSEBERGA collaboration come to life And dealing with their designers on creating these sustainable merchandise has been A very rewarding expertise for us at WSL,” says Cherie Cohen, WSL Chief Income Officer. “IKEA’s sustainability initiatives align intently with these of the WSL and our followers. We’re assured that these merchandise made using recycled and renewable supplies Shall be massively properly-appreciated with surfers, ocean lovers, and design lovers.”
KÅSEBERGA, named after a small metropolis in Sweden with A pair of of the southern surf breaks Inside the nation, will launch worldwidely in Might 2022. Availability may differ Counting on the area. For extra information, contact your native IKEA.
Learn extra Regarding the product enchancment of KÅSEBERGA right here.
The IKEA and WSL design group Include Kassia Meador, Kim Hogan, Rob Machado, Jason Penning, Daniel Willon from WSL, and Mikael Axelsson, Wiebke Braasch and Mehmet Mehmetalioglu, from IKEA.
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